Information Security in Fashion
Burberry needed to raise awareness of the risk of cyber security to their team of boutique managers, artisans, creatives and professionals.
Challenge
Burberry needed a message and look and feel that reflected their world and resonated with their people. The challenge was to find an approach that would reach across 33 countries and territories. One that would resonate effectively and influence the behaviours of a diverse range of professionals with varying skill sets.
Solution
We established ‘Information Security in Fashion’, pointing out the ways in which Burberry were susceptible to information risk, while at the same time highlighting the increase in the likelihood of a breach taking place.
Through a series of people-centric films, we brought the issue to life in realistic ways, featuring Burberry people on the move, in boutiques and in manufacturing environments.
Impact
It heightened awareness of hacking threats within the fashion industry, prompting employees to critically evaluate the various types of sensitive information vulnerable in public spaces, the security of payment details in-store, and the overall security practices of clerical employees.