Avoiding Cyber Harm at the FCA
As the regulator of the UK’s financial institutions the FCA’s cyber and information security team needed to ensure colleagues understood the risks and potential harm they could cause.
Challenge
They needed a standalone campaign to cut through the noise of other communication and develop an easily recognisable sub-identity in-house. One that would communicate their key seven behaviours effectively to shift colleagues attitudes towards security.
Solution
We arrived at Do No Harm taken from both the Hippocratic Oath and the FCA’s mission, which demanded they avoid harm to customers and clients alike.
The subject was broken down into seven key behavioural expectations which were known as the BE’s (BE CLEAR, BE CAREFUL etc). Each BE was developed against key risks and the essence behind the BE’s was to give onus on colleagues.
Impact
The campaign established an instantly recognisable identity "Do No Harm" and saw an increase in clear desks and clear screens, from a series of ‘where’s the harm... in a printer / whiteboard / open screen.’